Penn State: How Not to Handle a Crisis

The Tuck School of Business asked me to speak about Penn State as an example of how NOT to handle a crisis. I recorded a short video that provides three things to think about when embroiled in a crisis, using Penn State as an example: get it out in the open early, have one central point of contact and try to anticipate how the situation will play out.

You can watch the video here.

 

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