The Great Fear
I had the pleasure of meeting Staffan Thorsell of SJT Communication online through our mutual interest in corporate communication.
He calls a corporations’ resistance or fear to communicate “The Great Fear”. We spoke about how it’s often easier for corporations to say nothing rather than to be wrong, but that not communicating is actually a very strong form of communication in itself. Read the full write-up of our conversation over at Staffan’s blog.